The Set

It was important to create a world that represented the character’s obsession. So the walls were filled with affirmation posters, slogans, and habit trackers.

Graphic Art

Graphic design played a pivotal role in making this story come to life. We came up with our own absurd versions of affirmation quotes that pokes fun at the endless cycle of self punishment. Here is a closer look at some of the posters in the film.